Crush It! Why Now is the Time to Cash in on your Passion

Name: Crush It! Why Now is the Time to Cash in on your Passion
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Crush It! Why Now is the Time to Cash in on your Passion

Author: Gary Vaynerchuk

The book encourages people to determine what truly makes them happy and pursue monetizing around it on the internet. It argues that because of recent social and technological trends the cost of producing content has been driven low enough that passion, knowledge, and effort, which the book calls “sweat equity”, are now all one needs to build a brand and business.In the first weeks of its release Crush It climbed to #1 on the Amazon Best Seller list for Web Marketing books. It also opened at #2 on the New York Times bestseller list and #7 on the Wall Street Journal Bestseller List.

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