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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Author: Dan Ariely

”A marvelous book… thought provoking and highly entertaining.”  —Jerome Groopman, New York Times bestselling author of How Doctors Think

“An important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life.” — Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald’s Corporation

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

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